Why we do what we do

Why we do what we do

Over the weekend at Con Nooga 2022, I had the opportunity to talk with several people about troubles they were having with their shaving, issues with their beards, and offer some suggestions/advice.  We offered our selection of quality products as well as the best way to use them to get a better result.

This got me thinking about why we do what we do, and what I came back with was this:  We do what we do because we have been there - we have had most of the same issues, worked through the experience, and came out with the answers.

When I was much younger, my dad handed down the Gillette Atra II he had been using from years before. I got some basic education on how to shave, and the results were rough.  There were so many times everything I did just ended up in pain and trouble.  

Fast forward a few years and a bunch of research into how to shave properly, discussions with barbering professionals, and finding people who make products really made a huge impact on my general well-being.

We have made many new friends in this journey.  Nutritionists, Hair stylists, Barbers, blade makers, soap makers, and costumers have all contributed to where we are now, and where we are going.

Why do we do what do?  Because it helps make people feel better, happier, and give them a sense of peace in our chaotic world.

Take care of yourself, reach out to your friends, and shave dapper.